Search Engine Optimization - SEO
SEO Empowers Your Business
Search engine optimization (SEO) focus is on the content and underlying mechanics of your website. Placing high in the organic search is quite different from pay per click advertisement campaigns as your site needs to earn a search engine ranking based on content.
Our search engine optimization services are invisible to you and your customers. Alterations will be visible to search engines and search engines alone.
How We Do It
We evaluate your existing site and perform discovery tasks. Using a variety of programs and analytical tools, we can develop a set of high return keywords and phrases specific to your market.
Content & Text Writing
New content and/or existing content will be made grammatically correct and appealing to your potential customers. Keywords will be properly placed within the content of your website. We ensure that the essence of your website is intact.
The difficult part. The raw code is made search engine friendly. This process will include creating or modifying HTML markup, internal linking structures, site maps, duplicate content, flash content, ecommerce content.
Developing inbound links from high ranked established websites is one of the major variables in attaining high search engine rankings. Link development is absolutely essential to your website's ranking success and is a major part of the optimization service that we offer.
We provide a baseline report before we start work to show you how you rank prior to optimization; additional reports are then provided on a monthly basis. We will install analytics and monitor your results to make sure you are on the right track.
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A Search Engine...
A search engine has no way of visualizing your site. Therefore, it's not making subjective decisions. Why is this important? Because it underscores the one essential point of search engine optimization; you control how a search engine views your web site.
When a search engine crawls your web site, it reads the markup text (coding that browsers interpret into visual elements) of your pages. It can only read and interpret the text based content of your pages. So, if you repair cars in Philadelphia, and you do not include terms related to Philadelphia and car repair on your web pages, to a search engine you do not repair cars in Philadelphia.
This fundamental idea that a search engine can only interpret the information fed to it by your website's code is the cornerstone to all SEO services. It is obvious that visual styling helps you create a positive experience for your customers, but search engines can not interpret pictures. How and where you use your keywords or key phrases, how you treat pictures, how you describe your product tells a search engine how relevant you are to the search query. More relevancy leads directly to higher search engine rankings.